MBA Marketing Students undergo Value Added Course on Marketing Analytics

A Value Added Course on Marketing Analytics began for Second year Marketing Students of Dept. of Business Administration-MBA. The sessions are delivered through Knowledge Varsity, Bengaluru.
Dr. Lalith Achoth, Former HOD of Dairy Management, University of Agricultural Sciences, Hebbal introduced the students to the concept of Regression. He started with the basics of Regression and the prominence it has in today's market. Further, Simple Linear equations and Multiple linear equations were explained. Next, the four types of relationship such as linear function, Power or double function, exponential function and quadratic functions were explained with the help of a line graph and formulas. Later, he introduced the participants to the word called Estimator which is nothing but the ordinary least squares. Additionally, he explained different tests that have to be conducted to check the validity of the assumptions. He conducted various demo on an excel sheet using the real data on COVID19 and explained how to analyse the data to the students.
Dr. Lalith Achoth is a consultant in reputed management schools, government agencies and premier research institutes across the country. He has done over 2000 projects on data analytics. He also conducts online computer-based training program and has academic and research experience in the Indian stock market. He also has a wide experience in the application of state-of-the-art forecasting techniques for business, policies, academic and research for commodities, food production, etc. He has written around 135 publications on various topics. He has also accomplished in the applications of statistical and operations research techniques in research and data analysis using software like SAS, R, SPSS, SHAZAM, LIMDEP, LINGO, and MS. Excel.

Campus Recruitment Drive - Edureka

Edureka conducted an online Campus Recruitment drive for the Engineering students of 2020 outgoing batch. Edureka is hiring for the role of Technical Consultant, Program Coordinator and Associate inside Sales Manager. Edureka is a live and interactive e-learning platform that is revolutionizing professional online education. They offer instructor-led courses supported by online resources, along with 24x7 on-demand support. They provide to professionals the flexibility to learn at their own time and location, even from their mobile devices. Edureka courses are specially curated by experts who monitor the IT industry with a hawk's eye, and respond to expectations, changes and requirements from the industry, and incorporate them into their courses.

Upcoming Event

Symposium on "Pathway to Excellence" for MBAs in their 2nd semester

In order to assist MBA students in their 2nd semester in making their specialization choices, Dept. of Business Administration-MBA has organized a Two-Day Symposium on "Pathway to Excellence" with Industry Experts and Alumni from HR, Marketing and Finance domain addressing the students and answering the queries before they make the biggest choice of their life. The sessions will be held on Google Meet platform.

Quote for the day

"Every moment is a fresh beginning"
- Author Unkown