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Director-MBA publishes paper in Scopus Indexed Journal

13-Jul-2021
Director-MBA publishes paper in Scopus Indexed Journal

Dr. Vishal Samartha, Director-MBA Program published a paper titled - 'How to build a brand: Inside an Indian customer's mind’ in the Academy of Strategic Management Journal which is a Scopus Indexed Journal along with her Research Scholar Mr. Mithun Ullal.
To access the full paper, Click the link: https://www.abacademies.org/articles.pdf

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