Day One of Digital Marketing Workshop for MBAs
19-Sep-2017
During the Day One of the Digital Marketing Workshop for MBAs organized by CarpeDiem IIMC & Makeintern, Mr. Kumar MS, IIMC Certified Digital Marketing & E-Business Mentor introduced the participants to the term of Digital Marketing and its contribution to business. He briefed the students that E-Commerce existed many years ago, however gained its importance only after the year 2011 when the Internet Revolution happened. In India, 30% of the population has access to internet since majority of the population is below the age group of 35. He cited examples of Online Marketing companies which has a valuation of more than one billion dollars and they have only one source and that is the website through which they carry out their business operations. Starting a company has now become easy. Just launch a website and kick start operations online.
During the afternoon session, he introduced the students to the Digital Marketing tools through which they could brand their organization/products. They had hands-on experience on designing a page, logos and posts.
39 students participated in the training and on completion shall be issued a certificate from Indian Institute of Management, Calcutta (IIMC) and Makeintern. Apart from this, the Top 5 students through the evaluation process shall be sponsored by Makeintern to participate in Carpe Diem 2017-18, a management fest organized by IIM Calcutta in Jan-Feb 2018.
