Dr. B. P Murali Addresses MBA Students
Dr. B. P. Murali, Faculty of Madurai Kamaraj University and also a guest faculty at IIM, Ahmedabad visited the Campus. He conducted a session on Marketing for first year students of the Department of Business Administration. He spoke about 4 P’s of marketing and their impact on the marketing environment. He explained the demand factor and how important it is in current day business. He approached the concept with a case study of detergent industry to drive home the point that demand is more complex than what appears on the surface.
He also elaborated on competitor and competition. He gave practical insights to the students on the present marketing environment and its impact on business. The class was interactive and our students were indeed privileged to hear Dr. B. P. Murali speak on some of the important aspects of marketing
Quote for the day
“Non-violence is a universal principle and its operation is not limited by a hostile environment. ”
—
Mahatma Gandhi
|
| |
|
| Campus Buzz is the daily e-Newsletter of Sahyadri Educational Institutions |
|
