Webinar on "Globalization and International Marketing: Meaning & Significance to Countries, Organizations and Individuals” by Dr. Van Wood, Philip Morris Chair in International Business, Professor of International Marketing, Virginia Commonwealth University, USA
03-Dec-2019
In relation to the ongoing talks regarding MoU with Virginia Commonwealth University, USA, the first Webinar was organised for MBA students.
The students and faculty of the Dept. of Business Administration utilized the opportunity of attending the Webinar on “Globalization and International Marketing: Meaning & Significance to Countries, Organizations and Individuals” by Dr. Van Wood, Philip Morris Chair in International Business, Professor of International Marketing, Director, Centre of International Business Advancement (CIBA), Virginia Commonwealth University, Richmond, Virginia, USA.
Dr. Wood enlightened the participants about Globalisation 2.0 and Golden Strait Jacket - A perspective of different countries about globalisation and growth. He emphasized on the key dimensions of the culture for a successful International Business and also provided with the glimpse about understanding the world today.
At the end of the session, there were excellent questions raised by the participants which Dr. Wood clarified with certain instances. Several participants expressed their desire to learn more about Globalisation and International Marketing from Dr. Van Wood.
Dr. Van Wood (Ph.D.) is a specialist in International Business having spent over 30 years in global marketing and trade. He was educated at the United States Merchant Marine Academy, spending one year as an officer aboard a US Merchant Vessel.
He pursued BA (Marketing) and MBA (International Business) from the University of Washington and Ph.D (International Marketing) from the University of Oregon. His teaching, research and consulting focus on “Globalization” and “Selection and Development of International Markets”.
