MBA-Marketing Students complete Value Added Course on "Marketing Analytics"
15-Feb-2022
Dept. of Business Administration-MBA organized a 6-Day course on "Marketing Analytics" for the MBA Marketing and Dual specialization students during 3rd to 5th & 10th to 12th Feb, 2022 facilitated by Ms. Kavitha Agasthya, Data Scientist working in Sutherland Global with vast experience in building data-intensive applications, overcoming complex architectural and scalability issues in diverse industries. At the end of the course a 3-hour assessment was held and all the 36 students have received the certificate of completion.
During the 6 days, concepts related to predictive modeling, data processing, sales prediction by using box & whisker chart, Recency, Frequency, Monetary (RFM) in excel and Market Mix Modeling were covered. Students are highly motivated after receiving the Marketing Analytics certification during their course of MBA.
